Work:
Assignments and Projects
To access a PDF file of each project,
please click the hyperlink and the acccompanying image.
Alongsides Naomi Nguyen, George Manumu'a, and Carl Bauer, we worked on an IMC campaign pitch for the 2023 Canberra Street Dance Festival. This assessment was for our graduating unit, Professional Evidence (Communications and Media).
As a strategist, I assessed the audience, recommendations, and evaluative metrics of the creative executions. I produced mockups for a sponsorship prospectus and four media releases.
Please view my work in the flipbook below. (PDF)
Nomad Atomics - Digital Media and Branding Project
I participated in an interdisciplinary university project for Nomad Atomics, a quantum sensors company. Our team of eight UC students provided a website redesign and refreshed brand identity.
My co-leader Dempsey Ward and I consolidated several deliverables such as a brand strategy and social media calendar. My communications plan streamlined the messaging and project workload.
Teammates: Dempsey Ward, Tom Neill, Linda Ly, Grace Yuen, Danita Long, Tarni Tanddo, and Zoe Le
Please visit Nomad Atomics' website on nomadatomics.com
Nomad Atomics Website Redesign
For the unit Introduction to Marketing, my teammate and I produced a marketing plan for an events management business. I contributed significantly to the promotion, place, budget, and costing sections. (PDF)
I created an infographic for the unit Public Relations Writing. This infographic was commended by my convenors and the team at UC Study Abroad and Exchange in 2017. (PDF)
This report for the class Engaging Audiences strengthened my skills in tracking audience data on Google Analytics. (PDF)
In my business class Information Systems and
Organisations, my teammates and I worked on optimising a hotel's check-in service.
I can proudly say this was my most pleasant groupwork at university due to the team's outstanding professionalism and dynamism.
Influenced by my previous hotel background, my strongest contributions were mostly the introductory contextual pages, method, diagramming, and e-Business
This assignment was instrumental in my deference towards consolidating and finalising group projects.
I became adept at blueprinting and network diagramming using Microsoft Visio. (PDF)
I supervised and mentored several UC graphic designers on four brand identity guides.
Despite being a non-designer, I studied hundreds of guides from the world's leading brands.
Serving as a co-client for the UCOMMS project hub in Semester 1, 2022, I consulted students on a brand identity and brand building exercise.
The organisation required a brand refresh since the previous colours and typefaces had limited functionality on digital brand applications.
Attached is an example of my influence on these documents. The document was provided by UC visual communications graduate Linda Ly. (PDF)
During my tenure at the University of Canberra Communications Society (UCOMMS), my team and I created professional social media promotions for our student society's webinars and recruitment posts.
I produced numerous social media tiles, captions, stories, and presentation decks.
Clients included OMD, Spark Foundry, UM, Media Federation of Australia, RSPCA, and Rishad Tobaccowala. (PDF)
This essay explored the campaign against Press Freedom and a journalist's right to do their job. This assessment strengthened my ability to articulate divisive political topics in a balanced way.
Please note, the assessment does not entirely reflect my views on the case study, the country of focus, or specific political figures and ideologies. Some developments in the case study may have changed since the essay's submission in October 2021. (PDF)
Photo credit: Wix
This forum post influenced a class discussion about fandoms in the unit Engaging Audiences. I focused on the Korean boyband BTS' cultural embededness in Western entertainment culture. (PDF)
Photo credit: Sava Bovob via Unsplash
During my virtual intership as a Graphic Design and Global Relations Specialist, I produced a 1-year Social Media Marketing Strategy Plan and Content Calendar with Habiba Palekar.
The strategy streamlined the digital media and design agendas of 15 international colleagues across Australia and The Americas. The strategy involved tapping into my skillsets in blogging, content creation, and International Strategic Partnerships research.
Attatched is a snapshot of my strongest advice for the client. (PDF)
